For $350 you can help a needy jew get to israel

I was watching TV in a hotel tonight. actually, it was just in the background, when i heard the phrase above. I watched this infomercial, basically raising money to get jews to Israel. it was just really bizarre. funniest part? they made a big deal that you could help a jew get to israel for $350, but--now get this--you can get TWO jews to Israel for a mere $700. At that price, it's two for the price of TWO! yeah!